Today Mars, Inc., the company behind those bags of M&M’s, has announced that the sugar coated chocolates are going woke. Specifically, they’re making the female candy characters more masculine in a bid to make the sweet treats “inclusive.”
Apparently this is part of a corporate effort on behalf of the candy company to instill a “sense of belonging for 10 million people around the world by 2025.”
They will accomplish this goal by switching out the shoes on the green M&M character.
“Previously seen in ads posing seductively and strutting her stuff in white go-go boots,” The Hill explained that the green M&M will now “sport a pair of sneakers.”
The brown M&M, another female character, is no longer “bossy.” Now, Mars says she is “Just the boss.”
A change in footwear is also required for the brown M&M: “Mars also added that the brown M&M’s heels will be lowered to a professional heel height,” CBS News reported.
These changes demonstrate “nuanced personalities” that Mars says will create a more inclusive candy, and somehow, a more inclusive world.
The personality and wardrobe changes are not confined to the female characters, however. The male characters are set to be weaker and more neurotic, with added focus on the mental health of the anthropomorphized candy.
“The orange M&M, who has an anxious personality, will ’embrace his true self, worries and all,’” reported CBS News. “But the orange M&M’s shoe laces will now be tied to represent his cautious nature. According to Mars, the orange M&M is ‘one of the most relatable characters with Gen-Z,’ which is the ‘most anxious generation.’”
Are you still going to buy the candy?
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This is far from the first beloved brand to go woke.
Last year, conservatives mocked Hasbro, the toy company behind Mr. Potato Head, for choosing to make its product a gender nonbinary potato in a bid to court cultural leftists.
Ultimately the company changed its plans, and said it was only changing how Mr. Potato Head was marketed. The fictional character has been allowed to retain his male identity and preferred pronouns.
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